Did You See That

The task this week was to come up with a concept for greetings cards and try to sell them in bulk to retailers like Clintons, Celebrations and Tesco. Michael was put in charge of team Alpha and Kevin headed up Renaissance.

Alpha settled on a “National Singles’ Day” - there was some conjecture on the spelling but I think they got it right - and Renaissance went for “Save Our Planet”, which were environmentally themed cards. The ridiculousness of sending a card to spread some kind of green message would have been obvious to most right thinking people, but fortunately for us viewers, the Apprentice doesn’t always attract right thinking people. Sara tried to volunteer other ideas in the car but was victim to Jen’s overbearing, aggressive hectoring which we had previously seen her deploy against Lucinda.

Despite having someone with commercial experience of pitching, Kevin decided he was “150% confident” that he could smash it out of the park himself. This was brilliant car crash TV as poor Kevin morphed into David Brent. By his every attempt to exhude confidence and gravitas, he made himself look increasingly ridiculous. Perhaps his lowest point was suggesting to Clintons that not buying the environmental cards would be “like the US saying they don’t care about pollution”.

The environmental idea was obviously doomed to failure from the offing, so it was no surprise when this was confirmed in the board room. Unable to comprehend that their idea was fatally flawed, the team instead formed a pack mentality and tried to put the blame onto Sara. Initiated by Jenny, Claire and Kevin saw a possible scapegoat emerging and in piled in behind her. It was ugly to see. Sir Alan was wise to the bullying that was going on and was able to see that Kevin was completely to blame and rightly fired him.

Poor Sara, after having to put up with her team trying to gang up and bully her out, got back to the house only have that boorish oaf Lee leading some new aggressive attack on her. It’s at times like that they the contestants can show how thoroughly unlikeable they can be, although it looked like Raef recognised the inappropriateness and was trying to end it.

He’s funny and a tad pompous, but Raef is surely the star of the show and must be a favourite to win.

What did you think of this week’s Apprentice?

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