Did You See That

Series 4 of The Apprentice started last night, and it was great to see the usual mix of ridiculous egos who make grandiose claims about their own abilities and then promptly fall apart at the seems when asked to do something relatively simple like price and sell some fish.

Jennifer claimed to be the best sales person in Europe, and Michael offered this gem: “People say to me you’re arrogant and I say ‘yeah, what are you going to do about it?’”.

In the boys’ team, Nicholas took the blame, and ultimately the sack, for the decision to wrongly price lobsters although the edit showed that team leader Alex played a major part in that decision. They went up against each other in the boardroom, with Nicholas hilariously suggesting that there was a schism in the team between the “educated” and those less so, which Alex took major offence at. Raef chipped in with the pearl of wisdom that he was able to talk to “prince or pauper”, with Alex choosing to take offence at that too.

Sir Alan seemed to be enjoying the class war unfolding but eventually put an end to it by delivering a “big fat F” to Nicholas, who’s only previous experience of failure was getting a B at GCSE French.

It’s brilliant to see the Apprentice back and I can’t wait for the next episode. One thought though: what on earth was Matt Lucas doing on the boy’s team?