Dragons’ Den: Where Are They Now?
This was a chance to catch up with some of the contestants from previous episodes if the successful business show starring Peter Jones (wow, they’re words that having been in the same sentence for some time) and the rest of the Dragons.
James Seddon was the “nutty professor” type character who came up with an idea for a waterless egg boiler. Unfortunately his demonstration was one egg short of a success pitch when he couldn’t ever demonstrate it working. Despite this, Peter and Richard did invest in his business, but he later declined their funds and is trying to get it launched himself later this year.
David and Sarah came to the Den with their beach towel that had pockets which could roll up into a shoulder bag, called Itsa. David’s abrasive nature rubbed the Dragons up the wrong and they didn’t take kindly to him beginning his sentences as if he was about to tell them something profound about business. Despite their knockback, David and Sarah are persevering with the product and have a big deal sewn up in America. One of the Itsa’s USPs is that it had a secret compartment where you can put you valuables and then “go for a swim”. This seems like a massive flaw because any would be thieves would just scour the beach in search of Itsas with the certain knowledge of where any valubles are hiding.
Other survivors from the Den will be back next week.
 Dragons’ Den: Where Are They Now? - BBC2, Thursday, 20:00