I can’t remember how long ago we were told that business was the new rock ‘n’ roll, but I heard it again this week to herald the launch of ITV1’s new business show called Tycoon. It’s some hybrid format pulling together strands from other popular programmes like Dragon’s Den and The Apprentice.
Business giant, Peter Jones, has selected six business start-ups to come and work in “Tycoon Tower”, on London’s south bank. Each startup aims to be the most successul business of the group and their prize is to claim the profit generated by all of the companies as their own.
The Contestants
Cathy and Helen had an idea for garden-wear and accessories aimed at female gardeners, which they called Girley Gardens. Peter thought that their focus was too narrow and asked them to rebrand with a more universal concept - “sod” was their reply and he loved it.
Justin’s business was to produce plastic bag dispensers which would make it easy to carry round and then reuse carrier bags. He was hampered by his habit of turning to jelly when Peter Jones was in the room and needing to phone home for support
Tom wanted to launch a free student newspaper called Snap. He failed to impress with his amateurish mockup and by not admitting that there was a competitor in the marketplace in the form of a newspaper published by Piers Morgan. Peter then, hilariously, described Morgan as ” the biggest, most respected editor in Britain”. Notoriety is not the same as respect. As entertaining as I find Piers Morgan, his reputation as an editor took quite a blow when he was sacked for publishing fake photographs of British troops abusing Iraqi civilians.
Ian lives at home with his nan ordinarily, so I was a little concerned to her well-being when he moved to tycoon towers were 10 weeks to develop a business which aims to import and exclusively sell a radio controlled helicopter. During the show they all get to pitch for additional funds that Peter makes available and Ian got all £20,000 of it to buy stock.
Elizabeth wants to market a vodka based fruit drink but she struggled to come up with a name, stumbling from Vopple to Just Be, and then to Fruka, not before asking strangers in the street for ideas too. Peter was tempted to “close her down” but she got all teary eyed and promised to move mountains for him.
Lauren’s a glamour model with a natural hair extension product. Her image adorned her product packaging and Peter seemed quite taken with it.
The show didn’t deliver any hands-over-the-mouth moments of sheer awfulness as we found in early editions of the Apprentice, and Peter’s pieces to camera seem overly rehearsed, but it was an entertaining hour and I’m looking to finding out how the contestants do as the show progresses.